| Record ID | marc_records_scriblio_net/part21.dat:68905562:743 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part21.dat:68905562:743?format=raw |
LEADER: 00743pam 2200241 a 4500
001 90019758
003 DLC
005 19910515133516.7
008 900927s1991 ilua b 00110 eng
010 $a 90019758
020 $a0256093237
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.M378 1991
082 00 $a658.8$220
100 10 $aMcCarthy, E. Jerome$q(Edmund Jerome)
245 10 $aEssentials of marketing /$cE. Jerome McCarthy, William D. Perreault, Jr.
250 $a5th ed.
260 0 $aHomewood, Ill. :$bIrwin,$cc1991.
300 $axvii, 526 p. :$bill. ;$c27 cm.
440 0 $aIrwin series in marketing
504 $aIncludes bibliographical references (p. 487-506) and indexes.
650 0 $aMarketing.
700 10 $aPerreault, William D.