| Record ID | marc_records_scriblio_net/part21.dat:76765152:900 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part21.dat:76765152:900?format=raw |
LEADER: 00900cam 2200253 a 4500
001 90030591 //r94
003 DLC
005 19940831163544.5
008 900109s1990 ilua 001 0 eng
010 $a 90030591 //r94
020 $a1556233175
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.126$b.N48 1990
082 00 $a658.8/4$220
245 04 $aThe New direct marketing :$bhow to implement a profit-driven database marketing strategy /$cDavid Shepard Associates, Inc., with individual contributions by Rajeev Batra ... [et al.].
260 0 $aHomewood, Ill. :$bDow Jones-Irwin,$cc1990.
300 $axix, 535 p. :$bill. ;$c25 cm.
500 $aIncludes index.
650 0 $aDirect marketing$xData processing.
650 0 $aDatabase marketing.
650 0 $aDatabase management.
650 0 $aDirect marketing$xStatistical methods.
700 10 $aBatra, Rajeev.
710 20 $aDavid Shepard Associates.