| Record ID | marc_records_scriblio_net/part21.dat:87034604:775 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part21.dat:87034604:775?format=raw |
LEADER: 00775cam 2200229 a 4500
001 90043633
003 DLC
005 19910226091525.9
008 900706s1991 nyua b 00110 eng
010 $a 90043633
020 $a0029279534
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.S345 1991
082 00 $a658.8/02$220
100 10 $aSchnaars, Steven P.
245 10 $aMarketing strategy :$ba customer-driven approach /$cSteven P. Schnaars.
260 0 $aNew York :$bFree Press ;$aToronto :$bCollier Macmillan Canada ;$aNew York :$bMaxwell Macmillan International,$cc1991.
300 $axvi, 319 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
650 0 $aCompetition.