| Record ID | marc_records_scriblio_net/part23.dat:106789766:835 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part23.dat:106789766:835?format=raw |
LEADER: 00835pam 2200265 a 4500
001 93015608
003 DLC
005 20040223180010.0
008 930329s1994 ilua b 001 0 eng
010 $a 93015608
020 $a0256122121
020 $z0256156121 (international edition)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.135$b.C72 1994
082 00 $a658.8/02$220
100 1 $aCravens, David W.
245 10 $aStrategic marketing /$cDavid W. Cravens.
250 $a4th ed.
260 $aBurr Ridge, Ill. :$bIrwin,$cc1994.
300 $a1 v. (various pagings) :$bill. (some col.) ;$c25 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xDecision making.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xManagement$vCase studies.