| Record ID | marc_records_scriblio_net/part23.dat:127971671:1000 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part23.dat:127971671:1000?format=raw |
LEADER: 01000cam 2200241 a 4500
001 93042424
003 DLC
005 20050218141532.0
008 931104t19941992nyua b 001 0 eng
010 $a 93042424
020 $a0029170451 :$c$27.95
040 $aDLC$cDLC$dDLC
041 1 $aeng$hfre
050 00 $aHD69.B7$bK37 1994
082 00 $a658.8/343$220
100 1 $aKapferer, Jean-Noël.
245 10 $aStrategic brand management :$bnew approaches to creating and evaluating brand equity /$cJean-Noël Kapferer ; [translated by Philip Gibbs].
260 $aNew York :$bFree Press ;$aToronto :$bMaxwell Macmillan Canada,$c[1994?], c1992.
300 $av, 341 p. :$bill. ;$c25cm.
504 $aIncludes bibliographical references (p. 309-319) and index.
650 0 $aBrand name products$xManagement.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/simon051/93042424.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/simon032/93042424.html