| Record ID | marc_records_scriblio_net/part23.dat:14149589:693 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part23.dat:14149589:693?format=raw |
LEADER: 00693nam 2200217 a 4500
001 92161964
003 DLC
005 19930720144141.3
008 920519s1992 enka 001 0 eng
010 $a 92161964
020 $a0750604085
040 $aDLC$cDLC
050 00 $aHF5415.13$b.M36916 1992
082 00 $a658.8$220
100 1 $aMcDonald, Malcolm.
245 10 $aMarketing by matrix :$b100 practical ways to improve your strategic and tactical marketing /$cMalcolm H.B. McDonald and John W. Leppard.
260 $aOxford ;$aBoston :$bButterworth Heinemann,$c1992.
300 $a168 p. :$bill. ;$c25 cm.
500 $aIncludes index.
650 0 $aMarketing$xManagement.
700 10 $aLeppard, John.