| Record ID | marc_records_scriblio_net/part24.dat:143630190:944 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part24.dat:143630190:944?format=raw |
LEADER: 00944nam 2200253 a 4500
001 94187628
003 DLC
005 19940923141736.1
008 940420s1993 ilu 100 0 eng d
010 $a 94187628
020 $a0877572364
035 $a(OCoLC)30304367
040 $aNjLawR$cNjLawR$dDLC
042 $alccopycat
050 00 $aHF5415.2$b.E458 1993
082 00 $a658.8/13$220
245 00 $aEnhancing knowledge development in marketing :$bperspectives and viewpoints /$cedited by P. Rajan Varadarajan and Anil Menon.
260 $aChicago :$bAmerican Marketing Association,$cc1993.
300 $ax, 75 p. ;$c23 cm.
500 $a"Selected papers presented at special sessions on enhancing knowledge development in marketing at the 1989 AMA Summer Marketing Educators' Conference"--P. viii.
650 0 $aMarketing research$xCongresses.
700 1 $aVaradarajan, P.
700 1 $aMenon, Anil.
710 2 $aAmerican Marketing Association.