| Record ID | marc_records_scriblio_net/part25.dat:166561248:782 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part25.dat:166561248:782?format=raw |
LEADER: 00782cam 2200229 a 4500
001 96001649
003 DLC
005 19970114141712.5
008 960212s1997 njuab b 001 0 eng
010 $a 96001649
020 $a0132435101 (case)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.K64 1997
082 00 $a658.8$220
100 1 $aKotler, Philip.
245 10 $aMarketing management :$banalysis, planning, implementation, and control /$cPhilip Kotler.
250 $a9th ed.
260 $aUpper Saddle River, NJ :$bPrentice Hall,$cc1997.
300 $a1 v. (various pagings) :$bill. (chiefly col.), maps ;$c27 cm.
440 4 $aThe Prentice-Hall international series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.