| Record ID | marc_records_scriblio_net/part26.dat:117644241:693 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part26.dat:117644241:693?format=raw |
LEADER: 00693pam 2200217 a 4500
001 97007401
003 DLC
005 20000201131322.0
008 970221s1997 maua 001 0 eng
010 $a 97007401
020 $a0750698284 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.M3691832 1997
082 00 $a658.8/02$221
100 1 $aMcDonald, Malcolm.
245 10 $aMarketing plans that work :$btargeting growth and profitability /$cMalcolm H. B. McDonald, Warren J. Keegan.
260 $aBoston :$bButterworth-Heinemann,$cc1997.
300 $aviii, 236 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aMarketing$xPlanning.
700 1 $aKeegan, Warren J.