| Record ID | marc_records_scriblio_net/part27.dat:142625654:865 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part27.dat:142625654:865?format=raw |
LEADER: 00865cam 2200241 a 4500
001 98147958
003 DLC
005 20040628141431.0
008 980507s1998 gw a b 100 0 ger
010 $a 98147958
020 $a3531131028
035 $a(GyWOH)005020322
040 $aDLC$cDLC
050 00 $aHF5822$b.U48 1998
245 04 $aDie umworbene Gesellschaft :$bAnalysen zur Entwicklung der Werbekommunikation /$cMichael Jäckel (Hrsg.).
260 $aOpladen :$bWestdeutscher Verlag,$cc1998.
300 $a303 p. :$bill. ;$c21 cm.
500 $aProceedings of a conference held 04/9-10/97 at Universität Trier.
504 $aIncludes bibliographical references.
650 0 $aAdvertising$xPsychological aspects$vCongresses.
650 0 $aAdvertising$xResearch.
650 0 $aTelevision advertising$xPsychological aspects$vCongresses.
700 1 $aJäckel, Michael.