| Record ID | marc_records_scriblio_net/part27.dat:75151595:894 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part27.dat:75151595:894?format=raw |
LEADER: 00894cam 2200253 a 4500
001 98023331 //r98
003 DLC
005 19990409084841.3
008 980514s1999 nju b 001 0 eng
010 $a 98023331 //r98
020 $a080583026X (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aP96.M34$bM4 1999
082 00 $a302.23/068$221
245 00 $aMedia management :$ba casebook approach /$cArdyth Broadrick Sohn ... [et al.].
250 $a2nd ed.
260 $aMahwah, N.J. :$bL. Erlbaum Associates,$c1999.
300 $ax, 383 p. ;$c24 cm.
440 0 $aLEA's communication series
500 $aRev. ed. of: Media management / Stephen Lacy. 1st ed. 1993.
504 $aIncludes bibliographical references (p. 359-369) and indexes.
650 0 $aMass media$xManagement$xCase studies.
700 1 $aSohn, Ardyth Broadrick,$d1946-
700 1 $aLacy, Stephen,$d1948-$tMedia management.