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MARC Record from Scriblio

Record ID marc_records_scriblio_net/part27.dat:93409504:999
Source Scriblio
Download Link /show-records/marc_records_scriblio_net/part27.dat:93409504:999?format=raw

LEADER: 00999cam 2200277 a 4500
001 98045398
003 DLC
005 20000706085249.0
008 980929s1999 ilua biq 001 0 eng
010 $a 98045398
020 $a0810115859 (cloth : alk. paper)
020 $a0810115867 (paper : alk. paper)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5813.U6$bB53 1999
082 00 $a659.1/0973$221
100 1 $aBird, William L.
245 10 $aBetter living :$badvertising, media and the new vocabulary of business leadership, 1935-1955 /$cWilliam L. Bird, Jr.
260 $aEvanston, Ill. :$bNorthwestern University Press,$c1999.
300 $ax, 288 p. :$bill. ;$c26 cm.
440 0 $aMedia topographies
504 $aFilmography: p. 267-274.
504 $aIncludes bibliographical references (p. 245-266) and index.
650 0 $aAdvertising$zUnited States$xHistory.
650 0 $aPublic relations$zUnited States$xHistory.
650 0 $aCorporate culture$zUnited States$xHistory.