| Record ID | marc_scms/20220805_ADAM_MARC_records.mrc:59273655:2622 |
| Source | marc_scms |
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008 100213s2010 nyu b 001 0 eng d
020 $a9780143118046
020 $a0143118048
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050 14 $aHD9696.8.U64$bG6623 2010
082 4 $a338.064 Tech- nology
092 0 $a338.761025$bG658, A924, 2010$222
100 1 $aAuletta, Ken.
245 10 $aGoogled :$bthe end of the world as we know it /$cKen Auletta.
260 $aNew York, N.Y. :$bPenguin Books,$cc2010.
300 $axiv, 418 p. ;$c22 cm.
500 $a"This edition with a new afterword ..." --Verso t.p.
504 $aIncludes bibliographical references (p. 373-406) and index.
520 $a"In 'Googled,' esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large."--p.[4] of cover.
505 0 $aMessing with the magic -- Starting in a garage -- Buzz but few dollars (1999-2000) -- Prepping the Google rocket (2001-2002) -- Innocence or arrogance? (2002-2003) -- Google goes public (2004) -- The new evil empire? (2004-2005) -- Chasing the fox (2005-2006) -- War on multiple fronts (2007) -- Waking the government bear -- Google enters adolescence (2007-2008) -- Is "old" media drowning? (2008) -- Compete or collaborate? -- Happy birthday (2008-2009) -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Afterword. --25 business maxims.
590 $a9-2014 gift pb.$zadam
610 20 $aGoogle (Firm)
650 0 $aInternet industry$zUnited States
650 0 $aWeb search engines$zUnited States$xHistory.
650 0 $aInternet searching
610 27 $aGoogle (Firm)$2fast$0(OCoLC)fst00759798
610 24 $aGoogle (Firm)
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
945 $a1252838
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