| Record ID | marc_uic/UIC_2022.mrc:108086201:2500 |
| Source | marc_uic |
| Download Link | /show-records/marc_uic/UIC_2022.mrc:108086201:2500?format=raw |
LEADER: 02500cam a2200445 a 4500
001 99108903212005897
005 20200410133107.0
008 940110s1995 iluab 001 0 eng
010 $a94001235
020 $a1556238096 (recycled paper)
020 $a9781556238093 (recycled paper)
029 1 $aNLGGC$b134395824
029 1 $aYDXCP$b1170169
029 1 $aNZ1$b4099342
029 1 $aAU@$b000010726852
035 $a3571742-01carli_network
035 $a(OCoLC)ocm29703927
035 $a(UIUdb)3690191
035 $a(EXLNZ-01CARLI_NETWORK)991069568109705816
040 $aDLC$cDLC$dBTCTA$dYDXCP$dAAA$dUIUdb
049 $aUIUU
050 00 $aHF5415.126$b.N48 1995
082 00 $a658.8/4$220
245 04 $aThe new direct marketing :$bhow to implement a profit-driven database marketing strategy /$cDavid Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
250 $a2nd ed.
260 $aBurr Ridge, Ill. :$bIrwin Professional,$cc1995.
300 $axiv, 493 p. :$bill., map ;$c29 cm.
500 $aIncludes index.
505 0 $aCh. 1. An Overview of the New Direct Marketing -- Ch. 2. Sources of Marketing Data -- Ch. 3. Buzzwords -- Ch. 4. Why Companies are Building Database Marketing Systems -- Ch. 5. What Do You Want the Database to Do? -- Ch. 6. Creating and Updating the Database -- Ch. 7. Hardware and Software Issues -- Ch. 8. Impact of New Computer Technology on Business -- Ch. 9. Configurations to Support Business Needs -- Ch. 10. The Basics of Statistical Analysis -- Ch. 11. Relationships Between Variables -- Ch. 12. Multiple Regression -- Ch. 13. Response Analysis -- Ch. 14. Segmentation Analysis -- Ch. 15. A Closer Look Back -- Ch. 16. Artificial Neural Networks -- Ch. 17. An Introduction to the Economics of the New Direct Marketing -- Ch. 18. Back to Basics: The Economics of Classical Direct Marketing -- Ch. 19. The Role of Modeling in the New Direct Marketing -- Ch. 20. Financial Models -- Appendix A: Lotus 1-2-3 Programs -- Appendix B: Vendors of Data and Computer Services.
650 0 $aDirect marketing$xData processing.
650 0 $aDatabase marketing.
650 0 $aDatabase management.
650 0 $aDirect marketing$xStatistical methods.
700 1 $aBatra, Rajeev.
710 2 $aDavid Shepard Associates.
938 $aBaker and Taylor$bBTCP$n94001235 //r952
938 $aYBP Library Services$bYANK$n1170169
959 $a(UIUdb)3690191
959 $a(UICdb)1089032$9LOCAL
994 $a02$bUIU