MARC Record from marc_uic

LEADER: 02660cam a2200397 4500
001 99138347912005897
005 20200410214642.0
008 730430s1973 ilua b 001 0 eng
010 $a72086625
020 $a0256004161
020 $a9780256004168
035 $a4909911-01carli_network
035 $a(OCoLC)ocm00623397
035 $a(UIUdb)1129229
035 $a(EXLNZ-01CARLI_NETWORK)991008016929705816
040 $aDLC$cDLC$dNLGGC$dBTCTA$dEZN$dUIUdb
049 $aUIUU
050 00 $aHF5415$b.P483 1973
082 00 $a658.8
084 $a85.40$2bcl
100 1 $aPhillips, Charles F.$q(Charles Franklin),$d1910-1998.
245 10 $aPhillips and Duncan's Marketing;$bprinciples and methods,$cby James M. Carman and Kenneth P. Uhl.
250 $a7th ed.
260 $aHomewood, Ill.,$bR. D. Irwin,$c1973.
300 $axvii, 697 p.$billus.$c25 cm.
504 $aIncludes bibliographies.
505 0 $aPart I - The marketing system -- Nature and significance of marketing systems -- Marketing systems: functions and institutions -- The structure of the marketing system -- Part II - The environment of the market for consumers' products and services -- A system of consumer behavior -- The market: People, money, and fashion -- The consumer in the marketing system -- Part III - The retailing system -- Development of the retailing system -- Retailing: Small-scale, group, and direct systems -- Retailing: Large-scale systems -- Part IV - The wholesaling system for consumer products and services -- Wholesaling: environment and structure -- Wholesaling: Institutions and functions -- Part V - The marketing system for industrial products and services -- Marketing industrial products and services: The environment -- Marketing manufactured industrial products: System functions, structure, and institutions -- Marketing agricultural products -- Part VI - Marketing in special fields -- Services in the marketing system -- Global marketing systems -- Part VII - Policies and practices within marketing organizations -- Marketing information systems and research -- Product policies -- Channels of distribution: selection and evaluation -- Physical distribution -- Promotional systems and personal selling -- Advertising -- Pricing -- Part VIII - Coordination of the marketing system -- Competition -- Government regulation
650 0 $aMarketing.
700 1 $aDuncan, Delbert J.,$ejoint author.
700 1 $aCarman, James M.
700 1 $aUhl, Kenneth P.
740 0 $aMarketing; principles and methods.
938 $aBaker and Taylor$bBTCP$n72086625
959 $a(UIUdb)1129229
959 $a(UICdb)1383479$9LOCAL
994 $a02$bUIU