| Record ID | marc_uic/UIC_2022.mrc:81506581:994 |
| Source | marc_uic |
| Download Link | /show-records/marc_uic/UIC_2022.mrc:81506581:994?format=raw |
LEADER: 00994cam a2200301Ia 4500
001 99115288412005897
005 20200411192331.0
008 940216s1994 ctua b 001 0 eng
020 $a0899308872 (alk. paper)
035 $a1765463-01carli_network
035 $a(OCoLC)ocm29952722
035 $9AYK-5075
035 $a(UIUdb)3680307
035 $a(EXLNZ-01CARLI_NETWORK)991087505839705816
040 $aDLC$cDLC$dUIU$dUIUdb
050 00 $aHF5415.13$b.M677 1994
082 00 $a658.8/02$220
100 1 $aMoschis, George P.,$d1944-
245 10 $aMarketing strategies for the mature market /$cGeroge P. Moschis.
260 $aWestport, Conn. :$bQuorum Books,$c1994.
300 $axiv, 198 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [189]-194) and index.
650 0 $aMarketing$xManagement.
650 0 $aMarket segmentation.
650 0 $aOlder consumers.
650 0 $aNew products$xMarketing.
959 $a(UIUdb)3680307
959 $a(UICdb)1152884$9LOCAL