| Record ID | marc_university_of_toronto/uoft.marc:4544563352:944 |
| Source | University of Toronto |
| Download Link | /show-records/marc_university_of_toronto/uoft.marc:4544563352:944?format=raw |
LEADER: 00944cam 2200217 a 4500
001 ocm44652165
005 20031117112515.0
008 010611s2001 enka 001 0 eng
020 $a0952298996
082 04 $a381.45002$221
100 1 $aZell, Hans M.
245 10 $aBook marketing and promotion :$ba handbook of good practice /$cHans M. Zell ; with case studies by Bridget Impey ...[et al.]
260 $aOxford :$bINASP,$c2001.
300 $axv, 366 p. :$bill. ;$c30 cm.
504 $aIncludes bibliographical references (p. 331-338) and index.
650 0 $aBooks$xMarketing.
650 0 $aBooks$xMarketing$vCase studies.
650 0 $aPublishers and publishing$xMarketing.
650 0 $aPublishers and publishing$xMarketing$vCase studies.
710 2 $aInternational Network for the Availability of Scientific Publications.
949 $a381.45002 Z51B$wDEWEY$c1$i31761058527938$d2/4/2007$e19/3/2007$lSTACKS$mFISINFORUM$n2$p$95.43$rY$sY$tBOOK$u23/1/2004