| Record ID | marc_western_washington_univ/wwu_bibs.mrc_revrev.mrc:119464985:1126 |
| Source | Western Washington University |
| Download Link | /show-records/marc_western_washington_univ/wwu_bibs.mrc_revrev.mrc:119464985:1126?format=raw |
LEADER: 01126nam 2200289I 4500
001 ocm02176172
003 OCoLC
005 19931022161903.0
008 760514s1962 enka 000 0 eng
010 $a65033834
040 $aDLC$cUB4$dm.c.$dXFF
049 $aXFFA
090 $aPN5118$b.L8
100 1 $aBelson, William A.
245 10 $aStudies in readership;$ba report of an enquiry$cdesigned and directed by William A. Belson.
260 $aLondon,$bBusiness Publications$c[1962]
300 $avi, 226 p.$billus.$c22 cm.
500 $aResult of two surveys conducted by the Survey Research Unit of the London School of Economics and Political Science, initiated by the Institute of Practitioners in Advertising and carried out in 1960.
650 0 $aReadership surveys$zGreat Britain.
650 0 $aEnglish newspapers.
650 0 $aEnglish periodicals.
710 20 $aLondon School of Economics and Political Science.$bSurvey Research Unit.
710 20 $aInstitute of Practitioners in Advertising.
907 $a.b11301168$bmulti$c-
902 $a080221
998 $b1$c950214$dm$ea$f-$g0
940 $aPN5118$b.L8$lGen$z090