MARC Record from Western Washington University

LEADER: 02626nam 22003494a 4500
001 ocm43798417
003 OCoLC
005 20010803173002.0
008 000330s2000 enka b 001 0 eng
010 $a00037459
020 $a0198297793
020 $a0198297785
040 $aDLC$cDLC$dUKM$dC#P$dVVC$dXFF
042 $apcc
049 $aXFFA
050 00 $aHD59.2$b.E93 2000
245 04 $aThe expressive organization :$blinking identity, reputation, and the corporate brand /$cedited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
260 $aOxford ;$aNew York :$bOxford University Press,$c2000.
300 $axv, 292 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 5 $aScaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings: re-imagining organizational life / Paul du Gay -- The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Th{ostrok}ger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska.
650 0 $aCorporate image.
650 0 $aCorporations$xPublic relations.
650 0 $aBusiness communication.
650 0 $aBrand name products$xMarketing.
700 1 $aSchultz, Majken.
700 1 $aHatch, Mary Jo.
700 1 $aHolten Larsen, Mogens.
907 $a.b19474544$bmulti$c-
902 $a070705
998 $b1$c010816$dm$ea$f-$g4
902 $adgm