| Record ID | marc_western_washington_univ/wwu_bibs.mrc_revrev.mrc:735460949:1329 |
| Source | Western Washington University |
| Download Link | /show-records/marc_western_washington_univ/wwu_bibs.mrc_revrev.mrc:735460949:1329?format=raw |
LEADER: 01329nam 22003254a 4500
001 ocm43751593
003 OCoLC
005 20010829152439.0
008 000316s2000 mdua b 001 0 eng
010 $a00035296
020 $a0742500306 (alk. paper)
020 $a0742500314 (pbk. : alk. paper)
040 $aDLC$cDLC$dLHA$dXFF
042 $apcc
043 $an-us---
049 $aXFFA
050 00 $aHF5823$b.B438 2000
100 1 $aBerger, Arthur Asa,$d1933-
245 10 $aAds, fads, and consumer culture :$badvertising's impact on American character and society /$cArthur Asa Berger.
260 $aLanham, Md. :$bRowman & Littlefield,$cc2000.
300 $axv, 167 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 157-159)and index.
505 50 $tAdvertising in American society --$tConsumer cultures -- Advertising and the communication process --$tRunning it up a flagpole to see if anyone salutes --$tSexuality and advertising --$tPolitical advertising --$tMarketing society --$tAnalysing print advertisements --$tAnalyzing television commercials.
650 0 $aAdvertising$zUnited States.
650 0 $aPopular culture$zUnited States.
650 0 $aConsumer education$zUnited States.
907 $a.b19491311$bmulti$c-
902 $a070705
998 $b1$c010829$dm$ea$f-$g0
902 $ass