MARC Record from Western Washington University

LEADER: 01658cam 22002894a 45 0
001 ocm44732349
003 OCoLC
005 20050628101056.0
008 000731s2001 mau b 000 0 eng
010 $a00062093
020 $a0750673559 (pbk. : alk. paper)
040 $aDLC$cDLC$dUKM$dQP9$dMUQ$dXFF
042 $apcc
049 $aXFFA
050 00 $aHD30.3$b.D46 2001
100 1 $aDenning, Stephen.
245 14 $aThe springboard :$bhow storytelling ignites action in knowledge-era organizations /$cStephen Denning.
260 $aBoston :$bButterworth-Heinemann,$c2001.
300 $axxiii, 223 p.$c23 cm.
504 $aIncludes bibliographical references (p. 217-220).
505 0 $aIntroduction: Storytelling for organizational change -- Practice. Stumbling upon the springboard story -- A story that rings true -- Communicating a vision -- Understanding. Getting inside an idea -- A tale of two stories -- Co-creating the same story -- Another mode of knowing -- Catalysis. Crafting the springboard story -- Performing the springboard story -- Building the springboard story -- Embodying the idea -- The medusa's stare -- Appendix 1: Elements for developing the springboard story -- Appendix 2: Some elements for using visual aids in storytelling -- Appendix 3: Elements for performing the springboard story -- Appendix 4: Building up the springboard story: four different structures -- Appendix 5: Examples of springboard stories -- Appendix 6: Knowledge management chart.
650 0 $aCommunication in organizations.
650 0 $aStorytelling.
907 $a.b20635710$bmulti$c-
902 $a080203
998 $b1$c050819$dm$ea$f-$g4
902 $adb