| Record ID | talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:1091089751:971 |
| Source | Talis |
| Download Link | /show-records/talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:1091089751:971?format=raw |
LEADER: 00971cam a22002417a 4500
001 e1965425831842648c348081a209a64e
003 UK-BiTAL
005 20050705135216.0
008 020827s1996 enk | 000 ||eng|d
020 $a1861975074
035 $a()1861975074
040 $dUK-BiTAL
082 04 $a658.4012$221
100 1 $aNalebuff, Barry,$d1958-
245 10 $aCo-opetition /$c[Barry J. Nalebuff and Adam M. Brandenburger].
260 $aLondon :$bProfile Books,$c1996.
300 $a287p. ;$c19.7 cm.
365 $b9.99$cGBP$kxxk
366 $b19970915$cIP$kxxk
520 $aA business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.
521 $aPostgraduate Professional & Scholarly.
653 $aKMC: Business strategy
700 1 $aBrandenburger, Adam.