MARC Record from Talis

LEADER: 01719cam a22002658a 4500
001 1030c31d1da643ba8a44b91a2287ea9d
003 UK-BiTAL
005 20050705140155.0
008 041214s2006 xxu b 000 ||eng|d
020 $a0131469185 :$cCIP entry
035 $a()0131469185
035 $a(DLC)2004029593
040 $aDLC$cDLC$dDLC$dUK-BiTAL
050 00 $aHF5415
082 04 $a658.8$222
100 1 $aKotler, Philip.
245 10 $aPrinciples of marketing /$cPhilip Kotler, Gary Armstrong.
250 $a11th ed.
260 $aUpper Saddle River, NJ :$bPearson Prentice Hall,$c2006.
500 $aPrevious ed. 2004.
504 $aIncludes bibliographical references and index.
505 8 $aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibility and marketing ethics.
650 0 $aMarketing.
700 1 $aArmstrong, Gary.
856 41 $aTable of contents$uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html