| Record ID | talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:1754978318:832 |
| Source | Talis |
| Download Link | /show-records/talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:1754978318:832?format=raw |
LEADER: 00832cam a2200181 a 4500
001 873b8f6e389046d49316b2e426184d70
003 UK-BiTAL
005 20050705155630.0
008 991022s1998 xxk | 000 ||eng|d
035 $a()M0016024SH
040 $aUkShU$cUkShU$dUK-BiTAL
100 1 $aDe Chernatony, L.$q(Leslie)
245 10 $aBrand management through narrowing the gap between brand identity and brand reputation /$cL. de Chernatony.
260 $aMilton Keynes :$bOpen Business School, Open University,$c1998.
490 1 $aWorking paper seriess / Open University, Open Business School ;$vno.98/[12]
710 2 $aOpen University.$bOpen Business School.
710 2 $aOpen University.$bOpen Business School.$bBrand Management and Marketing Research Unit.
830 0 $aWorking paper series (Open University, Open Business School) ;$vno.98/[12].