| Record ID | talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:2099838226:1064 |
| Source | Talis |
| Download Link | /show-records/talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:2099838226:1064?format=raw |
LEADER: 01064cam a2200265 a 4500
001 b855f7ef149940b3a2dc0f04765994a7
003 UK-BiTAL
005 20050705172113.0
008 011102s1999 gw b 000 ||ger|d
020 $a3927226416
035 $a()3927226416
040 $aLK$cLK$dUK-BiTAL
245 00 $aSprache und Kultur in der interkulturellen Marketingkommunikation :$bmit 1000 aktuellen Literaturhinweisen zur Theorie und Praxis der Marketingkommunikation /$cTheo Bungarten (Hg.).
250 $a2., verbesserte und erweiterte Aufl.
260 $aTostedt :$bAttikon Verlag,,$c1999.
300 $a361 p. ;$c21 cm.
440 0 $aBeiträge zur Wirtschaftskommunikation ;$vBd. 11
500 $aGerman and English articles by 16 different European authors.
504 $aIncludes bibliographical references.
650 0 $aCommunication in marketing$zGermany.
651 0 $aGermany$xHistory$yUnification, 1990.
651 0 $aGermany$xCommerce$zEurope.
651 0 $aEurope$xCommerce$zGermany.
651 0 $aGermany$xCommercial policy.
700 1 $aBungarten, Theo.