| Record ID | talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:2973020511:690 |
| Source | Talis |
| Download Link | /show-records/talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:2973020511:690?format=raw |
LEADER: 00690cam a2200193 a 4500
001 2a3010a79893408d93fdcd592bd54f39
003 UK-BiTAL
005 20050706030829.0
008 950303s1994 xxu | 000 ||eng|d
035 $a()v8773925
040 $aUW15$cUW15$dUK-BiTAL
100 1 $aBloom, Paul N.
245 10 $aCriteria for assessing research on the effects of marketing communications /$cPaul N. Bloom, Julie Edell and Richard Staelin.
260 $aCambridge, Mass. :$bMarketing Science Institute,$c1994.
490 0 $aReport / Marketing Science Institute ;$vno.94-123
490 0 $aWorking paper
700 1 $aEdell, Julie A.
700 1 $aStaelin, Richard.
710 2 $aMarketing Science Institute.