| Record ID | talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:767821184:687 |
| Source | Talis |
| Download Link | /show-records/talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:767821184:687?format=raw |
LEADER: 00687nam a2200181 a 4500
001 e0a8365051324ede939446fc0766897e
003 UK-BiTAL
005 20050705125805.0
008 920419s1992 gw | 000 ||ger|d
020 $a3791005049
035 $a()3791005049
040 $aNP$cNP$dUK-BiTAL
100 1 $aKotler, Philip.
245 00 $aMarketing-Management :$bAnalyse, Planung, Umsetzung und Steuerung /$cPhilip Kotler und Friedhelm Bliemel.
250 $a7. Aufl.
260 $aStuttgart :$bC.E. Poeschel,$c1992.
500 $aOriginal American edition: "Marketing management: analysis, planning, implementation and controls" 7th ed. New Jersey: Prentice-Hall, 1991.
700 1 $aBliemel, Friedhelm W.