| Record ID | wfm_bk_marc/wfm_bk_marc:296055473:1026 |
| Source | Buffalo State College |
| Download Link | /show-records/wfm_bk_marc/wfm_bk_marc:296055473:1026?format=raw |
LEADER: 01026nam 2200277Ia 4504
001 BSC01-000310942
005 20050805080213.0
008 871024s1987 wiua 00110 eng d
035 9 $a.b13337166
035 $a(OCoLC)16895865
040 $aWIA$cWIA$dYBM
049 $aYBMM
090 $aHF5823$b.E53 1987
090 $aHF5823$b.E53 1987$mYBMM
100 10 $aEichenbaum, Ken
245 10 $aHow to create small-space newspaper advertising that works :$bthe principles of persuasion applied to print /$cby Ken Eichenbaum
260 0 $aMilwaukee, WI :$b[Unicom Publishing Group],$cc1987
300 $a159 p. :$bill. ;$c28 cm
500 $aIncludes index
500 $a"Must reading for agencies and advertisers who want to win the battle for readership without spending a ton of money."
650 0 $aAdvertising
650 0 $aAdvertising copy
650 0 $aAdvertising, Newspaper
852 0 $aNBuC$bBSCMN$cAYBM$hHF5823$i.E53 1987
907 $a.b13337166$b10-05-90$c10-05-90
998 $aybmm$b08-28-90$cm$da$e-$feng$gwiu$h0$i1