MARC Record from Buffalo State College

LEADER: 01535cam 2200289Ia 4500
001 BSC01-000572691
005 20080501125048.0
008 080402s2008 nyua 001 0 eng d
016 7 $a014584186$2Uk
020 $a9781563674396
020 $a1563674394
035 $a(OCoLC)217257076
040 $aPJW$cPJW$dBTCTA$dUKM$dMOF$dYBM
049 $aYBMM
050 4 $aTT503.5$b.S93 2008
100 1 $aSwanson, Kristen K.
245 00 $aWriting for the fashion business /$cKriston K. Swanson, Judith C. Everett.
260 $aNew York :$bFairchild,$c2008.
300 $axx, 604 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $a1: Writing in the fashion environment -- Effective fashion communications -- The writing process -- 2: Fashion journalism -- Writing for newspapers -- Writing for magazines -- Writing for broadcast media -- 3: Fashion promotion communication -- Writing for advertising -- Writing for public relations -- Writing for new media -- 4: Other forms of fashion writing -- Scholarly writing -- Writing book -- Writing business communications -- Writing employment messages.
520 $aPresents techniques for effective written communication addressing the full spectrum of the fashion industry, such as fashion reports, fashion show scripts, print and broadcasting advertising, public relations copy, and more.
650 0 $aFashion writing.
650 0 $aWriting.
700 1 $aEverett, Judith C.
852 0 $aBSC$bBSCMN$cAYBM$hTT503.5$i.S93 2008
994 $aC0$bYBM