Strategic marketing for the digital age by Bill Bishop
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Optimal database marketing : strategy, development, and data mining by Ronald G. Drozdenko, Perry D. Drake
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Customer relationship management by V. Kumar, Werner Reinartz
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Database marketing by Robert C. Blattberg
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Strategic Database Marketing by Arthur M. Hughes
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Statistical and machine-learning data mining by Bruce Ratner
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Data mining techniques by Michael J. A Berry
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Sales and marketing software handbook by Debbie Gorski, Jonathan Maltby BSc, Debbie Gorski BA DipM MCIM, John Ingram BA
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Strategic database marketing by Rob Jackson, Robert Jackson, Paul Wang
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Strategic electronic marketing by Brad Alan Kleindl, Brad A. Kleindl Ph.D., Brad A. Keindl
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The new direct marketing by Rajeev Batra
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Principles Of Direct Database And Digital Marketing by Alan Tapp
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Publishing History

This is a chart to show the publishing history of editions of works about this subject. Along the X axis is time, and on the y axis is the count of editions published. Click here to skip the chart.  This graph charts editions published on this subject.
Editions Published
Year of Publication

Related...

Subjects
Marketing, Direct marketing, Data processing, Customer relations, Management, Bases de données, Database management, Internet marketing, Telemarketing, BUSINESS & ECONOMICS, Business / Economics / Finance, Business/Economics, Relationship marketing, Statistical methods, Business & Economics, Consumer behavior, Data mining, Databanken, Direktmarketing, General
Places
United States, Ireland, Germany, Japan, Netherlands
People
None found.
Times
None found.

Prolific Authors

who have written the most books on this subject
Arthur Middleton Hughes, 4 books
Rajeev Batra, 3 books
Scott A. Neslin, 3 books
Brad Alan Kleindl, 2 books
Kurt Rohner, 2 books
Alan Tapp, 2 books
Ernan Roman, 2 books
Martin Baier, 2 books
Robert C. Blattberg, 1 book
Byung-Do Kim, 1 book
Laura Scheflow, 1 book
Bryan Foss, 1 book
Wolfgang Hilke, 1 book
Seth Godin, 1 book
Sunny Baker, 1 book
Bill Bishop, 1 book
George R. Milne, 1 book
David Shepard Associates, 1 book
Arthur M. Hughes, 1 book
Scott Hornstein, 1 book
John Keane, 1 book
Werner Reinartz, 1 book
Paul Wang, 1 book
Ronald G. Drozdenko, 1 book
Perry D. Drake, 1 book