An edition of The hidden power of advertising (2001)

The hidden power of advertising

how low involvement processing influences the way we choose brands

by Robert Heath

Robert Heath, Robert Heath

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Last edited by Open Library Bot

December 4, 2010 | History

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An edition of The hidden power of advertising (2001)

The hidden power of advertising

how low involvement processing influences the way we choose brands

by Robert Heath

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Publish Date

2001

Publisher

Admap Publications

Language

English

Pages

124

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Edition	Availability
1 The hidden power of advertising: how low involvement processing influences the way we choose brands 2001, Admap Publications in English 1841160938 9781841160931	aaaa Locate

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Book Details

Edition Notes

Includes bibliographical references (leaves 120-123).

Published in: Henley-on-Thames
Series: Admap monograph -- no. 7.

Classifications

Dewey Decimal Class: 659.1314019

The Physical Object

Pagination: 124 leaves :
Number of pages: 124

ID Numbers

Open Library: OL21087166M
ISBN 10: 1841160938
OCLC/WorldCat: 47676416, 59488039, 50916066
Library Thing: 7008365
Goodreads: 6871739

Source records

Oregon Libraries MARC record
amazon.com record
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

Created December 11, 2009
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December 4, 2010	Edited by Open Library Bot	Added subjects from MARC records.
January 18, 2010	Edited by WorkBot	add subjects and covers
December 11, 2009	Created by WorkBot	add works page

The hidden power of advertising

how low involvement processing influences the way we choose brands

by Robert Heath