Consumer evaluations of brand extensions

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Consumer evaluations of brand extensions
David A. Aaker
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Last edited by Camillo Pellizzari
August 25, 2019 | History

Consumer evaluations of brand extensions

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Publish Date
Language
English

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Edition Availability
Cover of: Consumer evaluations of brand extensions
Consumer evaluations of brand extensions
1989, Marketing Science Institute
in English

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Book Details


Edition Notes

Published in
Cambridge, Mass
Series
Report / Marketing Science Institute -- no.90-103

ID Numbers

Open Library
OL13935193M

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Download catalog record: RDF / JSON
August 25, 2019 Edited by Camillo Pellizzari merge authors
December 11, 2009 Created by WorkBot add works page