An edition of Tears, cheers and fears (1991)

Tears, cheers, and fears

the role of emotions in advertising

by Carolyn Yoon

Carolyn Yoon, Carolyn Yoon

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Last edited by Open Library Bot

December 3, 2010 | History

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An edition of Tears, cheers and fears (1991)

Tears, cheers, and fears

the role of emotions in advertising

by Carolyn Yoon

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Publish Date

1991

Publisher

Marketing Science Institute

Language

English

Pages

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Edition	Availability
1 Tears, cheers and fears: the role of emotion in advertising 1991, Marketing Science Institute in English	zzzz Locate
2 Tears, cheers, and fears: the role of emotions in advertising 1991, Marketing Science Institute in English	zzzz Locate
3 Tears, cheers, and fears: the role of emotions in advertising 1991, Marketing Science Institute in English	aaaa Locate

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Book Details

Edition Notes

"Conference summary."

"May 1991."

This report summarizes the conference held February 14-15, 1991, at the Fuqua School of Business, Duke University.

Published in: Cambridge, Mass
Series: Report (Marketing Science Institute) -- no. 91-112

The Physical Object

Pagination: 51 pages
Number of pages: 51

ID Numbers

Open Library: OL52654583M
OCLC/WorldCat: 24167792

Source records

marc_columbia MARC record

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Created December 11, 2009
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December 3, 2010	Edited by Open Library Bot	Added subjects from MARC records.
December 11, 2009	Created by WorkBot	add works page

Tears, cheers, and fears

the role of emotions in advertising

by Carolyn Yoon