The impact of competitive context on the allocation of marketing mix resources

The impact of competitive context on the allo ...
Douglas Bowman, Douglas Bowman
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Last edited by WorkBot
December 11, 2009 | History

The impact of competitive context on the allocation of marketing mix resources

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Publish Date
Publisher
INSEAD
Language
English
Pages
30

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Book Details


Edition Notes

Published in
Fontainebleau
Series
Working papers / INSEAD -- 98/43/MKT, Working papers -- 98/43/MKT.

The Physical Object

Pagination
30p.
Number of pages
30

ID Numbers

Open Library
OL18099769M

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December 11, 2009 Created by WorkBot add works page