An edition of Managing customer-initiated contacts with manufacturers (2000)

Managing customer-initiated contacts with manufacturers

the impact on share of category requirements and word-of-mouth behavior

by

Managing customer-initiated contacts with man ...
Douglas Bowman, Douglas Bowman
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Last edited by WorkBot
January 20, 2010 | History
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An edition of Managing customer-initiated contacts with manufacturers (2000)

Managing customer-initiated contacts with manufacturers

the impact on share of category requirements and word-of-mouth behavior

by

In this paper, we examine behavioral outcomes following a customer-initiated contact (CIC) with a manufacturer.

Publish Date
Publisher
Division of Research, Harvard Business School
Language
English
Pages
40

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Subjects

Consumer behavior, Consumer satisfaction, Consumer's preferences, Word-of-mouth advertising, Relationship marketing, Customer relations
Edition Availability
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2001, Marketing Science Institute
in English
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2001, Marketing Science Institute
in English
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2001, Marketing Science Institute
in English
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2000, Division of Research, Harvard Business School
in English

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Book Details

Edition Notes

Includes bibliographical references (p. 27-29).

Published in
Boston]
Series
Working paper / Division of Research, Harvard Business School -- 01-027, Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 01-027
Copyright Date
2000

The Physical Object

Pagination
40 pages
Number of pages
40

ID Numbers

Open Library
OL49872349M
OCLC/WorldCat
45746843

Source records

marc_columbia MARC record

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January 20, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page