An edition of Managing customer-initiated contacts with manufacturers (2000)

Managing customer-initiated contacts with manufacturers

the impact on share of category requirements and word-of-mouth behavior

by

Managing customer-initiated contacts with man ...
Douglas Bowman, Douglas Bowman
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Last edited by WorkBot
January 20, 2010 | History
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An edition of Managing customer-initiated contacts with manufacturers (2000)

Managing customer-initiated contacts with manufacturers

the impact on share of category requirements and word-of-mouth behavior

by

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
21

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Subjects

Consumer behavior, Consumer satisfaction, Consumer's preferences, Word-of-mouth advertising, Relationship marketing, Customer relations
Edition Availability
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2001, Marketing Science Institute
in English
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2001, Marketing Science Institute
in English
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2001, Marketing Science Institute
in English
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2000, Division of Research, Harvard Business School
in English

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Book Details

Edition Notes

Includes bibliographical references (p. 18-19)

Published in
Cambridge, MA
Series
Working paper series -- report no. 01-110, Report (Marketing Science Institute) -- no. 01-110

The Physical Object

Pagination
21 p. :
Number of pages
21

Edition Identifiers

Open Library
OL15339710M

Work Identifiers

Work ID
OL11534615W

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History

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January 20, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page