Turnaround
how Carlos Ghosn rescued Nissan
by David Magee
- 2 Want to read
"Ghosn is responsible for one of the most breath-taking business turnarounds of all time - taking the near-fatally wounded Japanese automaker Nissan from the brink of ruin back to profitability in just two years. His achievement is all the more astonishing because he did it as a Westerner operating in Japan's closed, tradition-bound business environment." "In Turnaround, business journalist David Magee presents the first behind-the-scenes look at Ghosn, his management methods, and his role as the leader of a new generation of global business managers."
"Turnaround reveals how he remade Nissan by defying the business and cultural taboos that in the past have stifled the economy in Japan; how he cut costs, smashed Nissan's Keiretsu relationships, and revived the company's design innovation, quality standards, and product."--Jacket.
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Subjects
Management, Nissan Motor Corporation in U.S.A., Automobile industry and trade, Corporate turnarounds, Auto-industrie, Nissan, Nissan automobile, Automobile industry and trade, united states, Automobile industry and trade, japan, Ghosn, carlos , 1954-, Managementnissan motor corporation in u.s.a., Corporate turnarounds--united states, Automobile industry and trade--management, Automobile industry and trade--united states--management, Automobile industry and trade--japan--management, Hd9710.u54 n555 2003, 338.7/62922/092People
Carlos Ghosn (1954-)Places
United States, Japan| Edition | Availability |
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Turnaround: how Carlos Ghosn rescued Nissan
2003, HarperBusiness
in English
- 1st ed.
006051485X 9780060514853
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