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Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web - or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies.
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Previews available in: English
Subjects
Electronic commerce, Internet marketing, World Wide Web, MarketingEdition | Availability |
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Digital Darwinism: 7 breakthrough business strategies for surviving in the cutthroat Web economy
1999, Broadway Books
Hardcover
in English
- 1st ed
0767903331 9780767903332
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Edition Notes
A sequel to his Webonomics.
Includes bibliographical references (p. 207-215) and index.
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