An edition of Campaign craft
(2001)
Campaign craft
the strategies, tactics, and art of political campaign management
3rd ed
by Daniel M Shea, Daniel M. Shea, and Michael John Burton
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Book Details
Table of Contents
Introduction: Consultant-centered campaigns
The campaign plan
The context of the race
Demographic research : the theory of aggregate inference
Candidate and opposition profiles : looking at the record
Prior electoral targeting
Polling : the focus of strategic vision
General strategy
Voter contact techniques
Fundraising strategy and tactics
Strategic communications
News coverage
Returning to the grassroots
Conclusion: The future of political campaign organization
Edition Notes
Includes bibliographical references (p. [213]-224) and index
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| June 17, 2023 | Edited by ImportBot | import existing book |
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