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"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:- why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages- the 17 steps for designing "difference" into your brand- how to turn your brand's "onliness" into a "trueline" to drive synergy- the secrets of naming products, services, and companies- the four deadly dangers faced by brand portfolios- how to "stretch" your brand without breaking it- how to succeed at all three stages of the competition cyFor a quick peek inside ZAG, go to www.zagbook.com.
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Previews available in: English
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Zag: the number-one strategy of high-performance brands : a whiteboard overview
2007, AIGA, New Riders
in English
0321426770 9780321426772
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Zag: the number-one strategy of high-performance brands : a whiteboard overview
2007, AIGA, New Riders
in English
0321426770 9780321426772
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Zag: The #1 Strategy of High-Performance Brands
2006, Pearson Education, Limited
in English
0132798123 9780132798129
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Zag: The Number One Strategy of High-Performance Brands
September 20, 2006, Peachpit Press
Paperback
in English
- 1 edition
0321426770 9780321426772
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Book Details
Edition Notes
The title proper, other title information and statement of responsibility spread into four pages.
Includes bibliographical references (p. 159-167) and index.
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Feedback?August 1, 2020 | Edited by ImportBot | import existing book |
July 22, 2019 | Edited by MARC Bot | remove fake subjects |
June 17, 2010 | Edited by ImportBot | add details from OverDrive |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
October 18, 2009 | Created by WorkBot | add works page |