An edition of The brand gap (2003)

The brand gap

how to bridge the distance between business strategy and design : a whiteboard overview

Rev. ed.
  • 3.80 ·
  • 5 Ratings
  • 152 Want to read
  • 6 Currently reading
  • 7 Have read

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  • 3.80 ·
  • 5 Ratings
  • 152 Want to read
  • 6 Currently reading
  • 7 Have read

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Last edited by ImportBot
August 1, 2020 | History
An edition of The brand gap (2003)

The brand gap

how to bridge the distance between business strategy and design : a whiteboard overview

Rev. ed.
  • 3.80 ·
  • 5 Ratings
  • 152 Want to read
  • 6 Currently reading
  • 7 Have read

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

Publish Date
Publisher
New Riders
Language
English
Pages
194

Buy this book

Previews available in: English

Edition Availability
Cover of: The brand gap
Cover of: The Brand Gap
The Brand Gap: Expanded Edition
August 4, 2005, Peachpit Press
Paperback in English - 2 edition
Cover of: The Brand Gap
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
January 24, 2003, New Riders Press
Paperback in English - 1st edition
Cover of: The brand gap

Add another edition?

Book Details


Published in

Berkeley, CA

Edition Notes

"AIGA" -- Cover.

Includes bibliographical references (p. 181-187) and index.

Classifications

Library of Congress
HD69.B7 N4 2006, HD69.B7

The Physical Object

Pagination
194 p. :
Number of pages
194

ID Numbers

Open Library
OL15584074M
Internet Archive
brandgaphowtobr00neum
ISBN 10
0321348109
ISBN 13
9780321348104
LCCN
2006272689
OCLC/WorldCat
61461816
Library Thing
238527
Goodreads
290733

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History

Download catalog record: RDF / JSON
August 1, 2020 Edited by ImportBot import existing book
April 23, 2020 Edited by maneel8776 Added new cover
February 14, 2020 Edited by MARC Bot remove fake subjects
July 22, 2017 Edited by Mek adding subject: In library
October 18, 2009 Created by WorkBot add works page