An edition of How modern is modern marketing? (1988)

How modern is modern marketing?

marketing's evolution and the myth of the "production era".

by

How modern is modern marketing?
Ronald A. Fullerton, Ronald A. ...
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Last edited by WorkBot
January 22, 2010 | History
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An edition of How modern is modern marketing? (1988)

How modern is modern marketing?

marketing's evolution and the myth of the "production era".

by

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Publish Date
Publisher
American Marketing Association
Language
English

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Edition Availability
Cover of: How modern is modern marketing?
How modern is modern marketing?: marketing's evolution and the myth of the "production era".
1988, American Marketing Association
in English

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Book Details

Edition Notes

Photocopy of: Journal of marketing, vol.52, (1988), pp.108-125.

Published in
Chicago, Ill
Other Titles
Journal of marketing.

Edition Identifiers

Open Library
OL17476133M

Work Identifiers

Work ID
OL12134597W

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