Creating Breakthrough Products
Innovation from Product Planning to Program Approval
by Jonathan Cagan and Craig M. Vogel
This is the eBook version of the printed book.Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Creating Breakthrough Products
2007, FT Press
Electronic resource
in English
0768668034 9780768668032
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2
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
January 15, 2002, FT Press
Hardcover
in English
- 1st edition
0139696946 9780139696947
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3
Creating breakthrough products: innovation from product planning to program approval
2002, Financial Times/Prentice Hall PTR, Prentice Hall PTR
in English
0139696946 9780139696947
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4
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
January 15, 2002, FT Press
in English
0139696946 9780139696947
|
zzzz
|
5
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
2001, Pearson Education, Limited
in English
0132618621 9780132618625
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Book Details
First Sentence
"Breakthrough products result from the appropriate combination of style and technology and help to create experiences that people find both rewarding and valuable."
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| July 18, 2024 | Edited by raybb | merge authors |
| July 18, 2024 | Edited by raybb | Merge works |
| November 16, 2022 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| December 11, 2009 | Created by WorkBot | add works page |