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BUSN (with Review Cards and BUSN4ME.com Printed Access Card)
January 9, 2008, South-Western College Pub
Paperback
in English
- 1 edition
0324569890 9780324569896
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Book Details
Table of Contents
Business now : change is the only constant
Economics : the framework for business
The world marketplace : business without borders
Business ethics and social responsibility : doing well by doing good
Business communication : creating and delivering messages that matter
Business formation : choosing the form that fits
Businesses and entrepreneurship : economic rocket fuel
Accounting : decisions making be the numbers
Finance : acquiring and using funds to maximize value
Securities markets : trading financial resources
Marketing : building profitable customer connections
Product strategy : delivering more value
Distribution and pricing : right product, right person, right place, right price
Marketing promotion : delivering high-impact messages
Management, motivation, and leadership: bringing business to life
Human Resource management : building a top-quality workforce
Managing information and technology : finding new ways to learn and link
Operations management : putting it all together.
Edition Notes
Cover title.
Includes student's access code to online multimedia learning tools.
Includes bibliographical references and index.
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Feedback?October 11, 2020 | Edited by ImportBot | import existing book |
July 30, 2019 | Edited by MARC Bot | associate edition with work OL12726277W |
January 24, 2010 | Edited by WorkBot | add more information to works |
December 11, 2009 | Created by WorkBot | add works page |