Billion Dollar Game

Behind the Scenes of the Greatest Day in American Sport - Super Bowl Sunday

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Last edited by bitnapper
December 2, 2024 | History

Billion Dollar Game

Behind the Scenes of the Greatest Day in American Sport - Super Bowl Sunday

  • 2 Want to read

One hundred million spectators.An economic footprint larger than the GDP of 25 nations. Zero room for error.An inside view of the 365 days leading up to the greatest event in American sport.More Americans watch the Super Bowl than vote in presidential elections. Cities compete for the lucrative rights to host a game, and ad agencies, merchandisers, security personnel, and celebrity party planners quarterback their own teams starting a year in advance. Super Bowl Sunday is a national holiday for sports fans, who purchase 1.5 million large-screen TVs in the week before the game, attend one of 7.5 million parties, and eat more food than on any day other than Thanksgiving (according to the California Avocado Commission, Americans consume more than eight million pounds of guacamole on this single day).In THE BILLION DOLLAR GAME, New York Times bestselling author Allen St. John gets rare access to the people and corporations that mastermind this iconic event. He goes into the FOX Sports broadcast booth with Joe Buck and Troy Aikman, and the longtime director/producer team of Artie Kempner and Richie Zyontz. St. John gets a front-row seat in the Madison Avenue conference rooms where the massive Anheuser-Busch campaign is being tested in focus groups, and he takes readers behind-the-scenes with stadium architect Peter Eisenman, and the billion-dollar deals brokered in Phoenix preceding Super Bowl XLII. Covering the political snafus, the organizational nightmares, and the well-oiled hype machine, St. John weaves a fascinating portrait of the National Football League and the Super Bowl -- and examines how all the elements miraculously come together to create the biggest cultural phenomenon in American sport.

Publish Date
Language
English
Pages
288

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Previews available in: English

Book Details


Classifications

Library of Congress
, GV956.2.S8 S7 2010

Edition Identifiers

Open Library
OL28440792M
Internet Archive
billiondollargam0000stjo
ISBN 13
9780767928151

Work Identifiers

Work ID
OL13648757W

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December 2, 2024 Edited by bitnapper merge authors
August 12, 2021 Edited by MARC Bot import existing book
August 6, 2021 Edited by New York Times Bestsellers Bot Add NYT review links
October 9, 2020 Edited by ImportBot import existing book
December 11, 2009 Created by WorkBot add works page