An edition of Global Latinas
(2009)
Global Latinas
Latin America's emerging multinationals
by Lourdes Casanova
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Previews available in: English
| Edition | Availability |
|---|---|
1
Global Latinas: Latin America's Emerging Multinationals
2009, Palgrave Macmillan
in English
0230237193 9780230237193
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2
Global Latinas: Latin America's emerging multinationals
2009, Palgrave Macmillan
in English
0230219969 9780230219960
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Book Details
Table of Contents
Leaders of global Latinas - long-term planners and flexible visionaries
Brazil's 'national champions' - beyond privatization
Mexico's global Latinas - betting on the US?
Business model innovation in Latin America - making the unusual usual
Latin America as a brand - hard sell and soft sell
Asia's challenge to Latin America - cooperation and competition
From global Latina to corporate citizen - is inequality a business issue?
Edition Notes
Includes bibliographical references and index.
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| August 2, 2020 | Edited by ImportBot | import existing book |
| July 28, 2014 | Edited by ImportBot | import new book |
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| December 11, 2009 | Created by WorkBot | add works page |