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The man who sold America: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
2010, Harvard Business Review Press
in English
1591393086 9781591393085
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Book Details
Table of Contents
The orator and the entrepreneur
The Galveston hothouse
Success in Chicago
Salesmanship in print
Growing up, breaking down
The greatest copywriter
Orange juice and raisin bread
Fighting for Leo Frank
Into the tomato business
Saving baseball from itself
Venturing into politics
Electing a president
The damnedest job in the world
A family interlude
A defeat and two victories
Selling the unmentionable, and more
Retrenching and reshaping
Selling and unselling California
The downward spiral
Changing a life
Finding peace
The lasker legacy.
Edition Notes
Includes bibliographical references.
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Library of Congress MARC recordmarc_openlibraries_phillipsacademy MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Internet Archive item record
Library of Congress MARC record
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marc_columbia MARC record
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Feedback?November 2, 2021 | Edited by ImportBot | import existing book |
November 13, 2020 | Edited by MARC Bot | import existing book |
February 28, 2020 | Edited by MARC Bot | remove fake subjects |
July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |
March 10, 2010 | Created by WorkBot | work found |