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It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. Equally unlikely, a colony of that island nation, across the Atlantic, grows into the military and cultural colossus of the twentieth century. How? By the sword, of course; by trade and industrial ingenuity; but principally, and most surprisingly, by the power of their common language. In his provocative and hugely enjoyable new book, Robert McCrum takes us from the icy swamps of pre-Roman Britain to the shopping malls of Seoul to show how the language of the Anglo-American imperium has become the world's lingua franca. We learn how the world acquired its economics, its politics, and its sport -- industrialization, parliamentary democracy, and soccer -- from Britain's imperial quest; how American power further transformed the world through film, television, and advertising; and, most recently, how the forces of globalism and ever-accelerating technological change have made Globish the worldwide dialect of the third millennium. - Jacket flap.
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Edition | Availability |
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1
GLOBISH: How the English Language Became the World's Language
May 25, 2010, Doubleday Canada
Hardcover
0385663757 9780385663755
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Globish: how the English language became the world's language
2010, W.W. Norton & Co.
in English
- 1st ed.
0393062554 9780393062557
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Includes bibliographical references and index.
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