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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
September 17, 2002, Jossey-Bass
Hardcover
in English
- 1 edition
0787962554 9780787962555
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Book Details
First Sentence
"Ten years ago, most companies thought that focusing on the brand really meant focusing on the latest and greatest advertising campaign."
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Feedback?April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
April 19, 2010 | Created by WorkBot | work found |