An edition of Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
(2002)
Building the Brand-Driven Business
Operationalize Your Brand to Drive Profitable Growth
1 edition
by Michael Dunn
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Last edited by Open Library Bot
April 28, 2010 | History
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
September 17, 2002, Jossey-Bass
Hardcover
in English
- 1 edition
0787962554 9780787962555
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Book Details
First Sentence
"Ten years ago, most companies thought that focusing on the brand really meant focusing on the latest and greatest advertising campaign."
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| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| April 19, 2010 | Created by WorkBot | work found |